When To Be Blunt And To The Point In Sales
August 2nd, 2007
Hello everyone,
A salesperson asked me to go on a sales call with him recently and, as usual, I watched him and the prospect intently.
His first visit to this particular client was the preliminary call setting up the sales presentation. As soon as I met the client I formulated the presentation in my head and later shared this information with the salesperson. I have learned over the years that there are certain ways to present all different kinds of people.
For example if you are going to present a Jewish person FORGET the romance! All they want to know is the bottom line as fast as possible. They are NOT interested in your story. All they want to know is the bottom line. Will it benefit THEM and how much will it save them or cost them. It is just that simple. It is very important to be able to recognize the different kinds of people that you are going to present.
As it happened, even though this particular person was not Jewish I showed the salesperson exactly in two sentences how to sell that client. “The Specialist” immediately recognized the type of prospect that was in front of him. Although rare, there is definitely a time and a place to be blunt and to the point in sales!
Don’t forget to sign up for the FREE newsletter and get a 20% discount on all items including the teleseminars at strangeratthedoor.com web site. If you enjoy these posts don’t forget to sign up for the RSS feed.
“The Specialist”
Leave a Reply