“The Specialist” Sales and Management Training Blog

Hi everybody,

I hope you had a nice weekend! Tonight’s post is going to be on ‘Bashing Your Competition’.

“The Specialist” never condones or recommends this technique.

Now there are some things that you must be aware of. First, when you point your finger at someone else there are always three more pointing directly at YOU! If you bad mouth one of your competitors you are showing your prospect that you will talk behind some one’s back, a trait that is not admirable. If you will do that to a business competitor then you will surely do that to another human being. The prospect will realize you are not trustworthy.

Secondly, there are several prospects that will deliberately talk bad about their current association just to test you. DON’T fall for it! What “The Specialist” recommends is that you frame your response with something like this…I understand your point and I agree with you, that really isn’t their specialty, however what makes our company or product so special is that we DO specialize in exactly what you need. Notice I didn’t pile on with any bad comments, I simply agreed with their assessment.

Try it and you will win more friends and close more sales!

“The Specialist”