Over Aggressiveness In Sales
July 12th, 2007
Hello kind readers,
It’s me again, and I have a very popular pet peeve of a majority of consumers that cost more sales then you can imagine! I know this happens to everyone and I can name at least 3 different industries right off the top of my head that are sometimes extremely guilty.
Consumers or customers DO NOT want to walk into a store, electronics, furniture, jewelry or even a restaurant and be harassed by over zealous sales persons. This is the scenario… you walk into an electronics or furniture store and a sales rep greets you and then after you politely tell them you are just looking they proceed to follow you around the store almost as if you were joined at the hip. You spend most of your time telling the sales rep everything is okay you are just looking. The minute you actually look at something you are attacked again with the over aggressive sales rep starting to tell you information about what you are looking at. Not only is it annoying but it is a MAJOR turnoff to most potential customers.
I would be a multi millionaire if I just had a nickel for every customer that got disgusted and just left because of the pressure. This tactic is not just limited to the above mentioned industries. Recently I was in a restaurant and I could not even carry on a conversation without the waitress constantly interrupting me to ask if we needed anything else and was everything alright. Enough is enough! I finally had to tell the young lady that I was trying to carry on a conversation and could not complete a thought due to her constant interruptions.
What I am trying to say is there is a happy medium that has to be reached between greeting the customer and harassing them. A true sales professional would never put themselves into that position. If you are so afraid that you will miss the sale, perfect your greeting so that in a short greeting you will display enough sincerity and a nice appearance to go along with a very professional attitude that the customer will come back to YOU as soon as THEY see something they want more information about or would like to purchase.
“The Specialist” has said this before, OPPOSITES ATTRACT! The more pressure you apply the further your customer will run. If any of you great readers have a special story to share on this topic I would love to hear from you.
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“The Specialist”
July 13th, 2007 at 6:47 pm
We had the opposite problem at a furniture store in Montevideo, Uruguay. We went into the store and wandered around for 30 or 40 minutes and selected a couple items we wanted to purchase. During the entire time there wasn’t a salesperson in sight. The casual browsing experience almost turned into frustration when the question “Well, how do we buy something here?” came to mind! We found the answer you go to the front door and take a number. After a short wait we were assigned a sales person that stayed with us till it was time to pay and then arranged for the transportation to take our stuff home. It worked out quite well. And the sales person wasn’t pushy. He was more like an information person. There was no pushyness or in your face crap. He even told us where we could buy some used stuff (and wrote it down).